IMEX America: Helping buyers learn about technology

Planners are sampling the latest tech solutions for event planning, budgeting and sourcing at the TECHknowledge Area at IMEX America.

Tahira Endean, on the “Top Five Women in EventTech” panel said: “The exhibitors have been very helpful in putting the technology into context. We’ve also had great feedback from the buyers who’ve been on the tours.”

It’s no secret that the best way to understand and learn to use new technology is to see it in action. Meeting planners at IMEX America, currently taking place in Las Vegas, have been finding out about event technology and meeting the experts behind the latest innovations in a new series of EventTech Tours running throughout the show. Led by Tahira, the tours feature several companies who are leading the way in technology for the meetings and event sector.

Carrie Drummond of Ansible by Red Hat, who took part in one of the tours said: “I’m really happy I came on this tour. It’s given me a short taste and insight into several types of technologies that I only know a little about and which are not on my appointment schedule.”

TECHknowledge

Experts are on hand to deliver targeted technology sessions, TECHbytes, answering questions on hot topics such as Snapchat, Slack, OneNote and wearable technology, and guiding visitors through the latest tech in the Gadget Lab.

Pe lângă tururile EventTech, aproape 40 de sesiuni educaționale care acoperă diverse aspecte ale tehnologiei au loc în Inspiration Hub în timpul spectacolului și atrag un mare interes.

In the run up to the show, buyers have also had the chance to use Zenvoy, a new networking technology.  IMEX has introduced this one-to-one business introduction service for professionals, groups & events to enable buyers to meet like-minded colleagues and make better contacts more easily at the event. Joanna Oliver of EmCare said, “I’m excited to see IMEX doing this, it helps to find expertise easily, to share experiences and make valuable connections.”

Pe lângă faptul că au experimentat cele mai recente dezvoltări tehnologice, planificatorii au avut și o privire asupra unora dintre tehnologia pregătită să facă furori în industrie la #IMEXpitch. Start-up-urile tehnologice pentru evenimente au avut ocazia să-și prezinte produsele unui public de profesioniști în evenimente la spectacol. Cei cinci finaliști și-au prezentat produsele unui public live. Grip, prima soluție de rețea pentru evenimente bazată pe inteligență artificială din lume, cu sediul la Londra, a fost încoronată câștigătoare de un juriu de experți.

Grip va primi un spațiu gratuit pe Pavilionul Tehnologic la spectacolul de anul viitor, pe lângă expunerea în presă și marketing.

IMEX America are loc în prezent la Sands Expo and Convention Center de la The Venetian® | Palazzo® Las Vegas în perioada 18-20 octombrie 2016, precedat de Smart Monday, 17 octombrie.

eTN este partener media pentru IMEX.